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#SWITCH ft. Victor Ubah

SWITCH is an initiative that investigates how different roles in conversations impact their context and outcome. In this campaign, Creatives are challenged to step outside of their usual conversation routine by switching between questioner and answerer.



Victor Ubah in his studio. Featured in the #SWITCH Routine by GAHSP.


THE STORY


CREATIVE

Victor Ubah


PROFESSION

Visual Artist

LOCATION

Nigeria


INTRODUCTION

Victor Ubah (born 2000, Lagos, Nigeria) is a visual artist living and working in Lagos, Nigeria. He creates acrylic paintings on canvas that merge one-dimensional backgrounds with expressively geometric cubist elements. He explores the avant-garde art movement, Cubism, pioneered by Pablo Picasso and George Braque, to reimagine his vibrant subjects as multifaceted personalities that exist in a singular social construct.



CONTEXT

Victor held his first solo exhibition in 2021 at Billbrady gallery in Miami titled "LIFES A BEACH"; and recently concluded another solo show titled "HYPNAGOGIC"

with Ojiri Gallery, London. His works have been featured in other group exhibitions

which include, "Disco Nap"; Eligere Gallery, Seoul, South Korea (2022), "Interesting

Identities"; Arushi Gallery, Los Angeles (2022), "To Each Her Own"; New York

(2022), "London's Burning"; RAMP Gallery, London, United Kingdom (2021). He

has participated in. Frieze London (2021), Art X Lagos (2021), Felix Art Fair (2022)

and Art Basel, Switzerland (2023). He completed residencies at Breeder gallery

Greece (2021) and The Foresproject London (2022) and in collections including The

Rescos collection and Matthew Kennedy collection in Minneapolis and others.



Artwork by Victor Ubah. Featured in the #SWITCH Routine by GAHSP.


QUESTION TO LISTEN

Victor Ubah answers questions raised by GAHSP .


1

Do you reflect your environment or your fantasy more intentionally in your work?

My environment a lot because I feel it reflects on how we perceive everything.


2

Is observation or expression more challenging in the artistic process?

I really don't find either challenging because being creative is also a way of expressing and narrating more of our observations.



Artwork by Victor Ubah. Featured in the #SWITCH Routine by GAHSP.


3

Does color limit the impression of a painting on a viewer?

Not at all because I feel colors mimic things through the painting. It allows the viewer not just only to see it as it is but more artistically.


4

Do your paintings become an integrated part of your environment?

Yes.



Artwork by Victor Ubah. Featured in the #SWITCH Routine by GAHSP.


5

How does your identity evolve throughout the painting of one work?

I feel in every piece, as an artist, is self-discovery and growth. Creating allows to tap into that evolvement.


6

How do you wish to shape contemporary culture vs. how do you wish contemporary culture will shape you?

I feel contemporary culture should be more accessible and freely able to tap into the creative spirit. On the other hand, I wish contemporary culture will shape me in a very positive and more creative way.



Artwork by Victor Ubah. Featured in the #SWITCH Routine by GAHSP.


QUESTION TO ANSWER

Victor Ubah poses questions he would want to be asked, and then answers them himself.


How should people perceive art?

I feel art should be more of an expression, connecting with society and environment.


Is art just a hobby?

Art isn't just hobby but a conduit for growth and transformation.


How can some one navigate themselves in the art industry?

I feel it is more about networking, and putting out your art for people to see. Also, going to art shows.



Victor Ubah in his studio. Featured in the #SWITCH Routine by GAHSP.


Written and Edited by Julia Horvath

Image Courtesy of Victor Ubah

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