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#MEDIA ft. Yuri Nosho

#MEDIA is a monthly practice to shift more focus to our mission: creating an alternative to traditional media where Creatives are in full control of their narratives. We explore opinions, experiences and wishes that other media outlets will keep unheard.



YURI NOSHO

Stylist & Producer

Tokyo



IS THE CURRENT MEDIA LANDSCAPE HARMFUL?


We get much more information than we need. Getting a lot of information is sometimes our weapon. But knowing too much prevents us from thinking creatively. Many people are influenced by trends and seem to be losing their original personality.




QUESTIONING THE POWER OF MEDIA


I started doing styling activities mainly on Instagram a few years ago, and I was able to meet many friends who had similar sensibilities on the spot. Also, by uploading works that I made with my friends regularly, I was able to connect with people from many countries, and I was able to work with them. Then I realized the power of the media. Comments about works from other countries are very stimulating and lead to creative motivation.




ONE ASPECT MEDIA SHOULD DO DIFFERENTLY


Rather than focusing on trends, I would like you to select and provide information that suits us more from an objective perspective.



Written and Edited by Julia Horvath

Image Courtesy of Yuri Nosho


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