ANA TESS on Being a Creative Solvent

"Remember your ancestors and where you came from. No matter how successful you are, your roots are always going to stay with you."



THE STORY


Profession:

Fashion Stylist, Writer & Model


Current Location:

New York



Ana Tess

Early Career:

I’ve started my career with modeling. Although I was studying journalism in school which fed my passion to the editorial world. So I started combining 2 jobs, modeling and writing at first, and then styling in Conde Nast.


Current Works:

I’m always working on several projects at once. Deadlines help me to finish everything, but whatever doesn't have any deadlines, makes me extend ideas. I have a few editorials and interviews “cooking” at this moment. And a few exciting advertising jobs. Everything is good in balance.



People/Brands/Companies/Organizations you have worked with:

I have a growing list for this.

Magazines and Commercials

DOCUMENT JOURNAL -LAMPOON - NUMERO NETHERLANDS - ISSUE SOUTH AMERICA - ELLE RUSSIA - ELLE SINGAPORE - ELLE SPAIN - INSTYLE MEXICO - PUSS PUSS - HARPERS BAZAAR KZ - VOGUE ITALIA - L’OFFICIEL SINGAPORE - THE IMPRESSION - CAP74024 - BROWNSTONE COWBOYS - PHOSPHENES - OFF THE RAILS - NYLON - DSCENE - ROSE&IVY JOURNAL - THE OUTNET - RENTRAYAGE - REBAG - AMAZON - MISHA NONOO - GROVE COLLECTIVE

Celebrities

KYLE MACLACHLAN - MIA MORETTI - BABBA -RAINEY QUALLEY - ELLA HUNT - YOUNG EMPERORS -MANDY MOORE - LOLA KIRKE - KAREN GILAN - HELEN HUNT - CHRISTINE EVANGELISTA - VIOLETTE BEANE - PAUL REISER


The work you are the most proud of:

Everything I do with my friend photographer, Sasha Lytvyn.

And styling for sustainably oriented brand Rentrayage brings me a lot of pleasure.



THE QU & A


What are 3 values that you wish to mediate through your work?


Being eco-conscious, I feel very close to nature, it's a part of us. Being careful and respectful with what we have is the most important thing we can do through our work and life.

Spread love to people. Everyone deserves to be seen, everyone has a story to tell and wisdom to share. I love working with talents, people are the biggest inspiration to me.

Remember your ancestors and where you came from. No matter how successful you are, your roots are always going to stay with you. We can't erase them, but can choose a better path. We are our own creators.



What are 3 relevant problems that you wish to solve through your work?


First, is plastic and the amounts of this material in fashion industry. There is more plastic than anything else.

Second, is overproduction. I think we need more recycling facilities. But also stylists should show a creative ways of reusing already existing garments. I feel like now is an amazing time for creativity.

Third, waste. Again, we need to be conscious about where this waste goes and what we can do about it. For instance, Erin Beatty at Rentrayage, showing remaking tutorials on Instagram. Those are helpful for inspiration.



GENESIS


Why do you create?

To express my vision to the world, point out valuable issues and give inspiration to others.


How do you create?

I have different channels, but my main focus is styling. I manipulate objects and garments. But also I use my body as an art expression. I am lucky to have the ability to move gracefully and dress up myself.


What do you live for?

Our lives are a journey, I enjoy every second of it. Challenges and peaceful moments. There are plenty of things to be grateful for.


How do you live?

I live day by day, hour by hour, minute by minute, second by second.



THE CONVERSATION


How significant is a multi-disciplinary portfolio within the design world where various fields intersect?

Question asked by Jonny, Photographer and DJ, Las Vegas


In my field, top clients want to see a creative portfolio. It works kind of the opposite. You show your artwork, the most crazy editorials and then you book a campaign which is more “normal”. I would say, just do whatever you have a call for. And then the right client will fall through.



How can fashion media stay relevant?

The balance between presenting professional voices and fantasies in the future.

Question asked by Cherry Mui, Fashion Editor, Hong Kong


In my opinion, there are 2 main directions in fashion media currently. First, is a digital, metaverse, web3d approach where everything is digitally created. On the other hand, there is sustainability, remaking, remodeling and crafting. Some people are called for nature, others prefer a virtual reality. But I'm a big fan of balance, so I think the power recipe is to combine both.



Will our industry remain a united front on the international sector due to technology, or is this more likely to divide artistic aesthetics into nation’s subgroups?

Question asked by Ashleigh Hobbs, Artist, Brisbane


I think we are experiencing both directions right now. I’m seeing a lot of subgroups and creatives diversifying by issues they are willing to talk about. There is a lot of power in this. We create something because we want to solve the issue. So nation’s subgroups are a powerful tool. But in order to be widely heard, it should reach an international sector. Therefore subgroups could be a great start.


This interview contributes to a new media format, where Creatives are in full control of their narratives. By exploring alternatives to narrative journalism, GAHSP starts unconventional conversations, emphasizing values and problems that shape our lives collectively.


Written and Edited by Julia Horvath

Image Courtesy of Ana Tess