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An Ethical Love Affair by VANILLE VERLOËS

"I’m very concerned about global warming, though in my work I explain to consumers how to be more conscious and sustainable."



Art Director at Bem.Builders

Upcycling Designer


Current Location:

Los Angeles / Paris / French countryside

Early Career (How did you start your career in the creative industry?):

I began to study fashion design in 2008, when I was fifteen years old. Between 2013 to 2015, I did some styling jobs for Publicis groupe, to make money. I created a brand with the daughter of my boss at the time in 2014 and on the side I was studying at La Chambre Syndicale De La Couture Parisienne (IFM). Stopped the brand and started at Chloe as Assistant of the Art Director for See By Chloe.

Current Works:

I’m working for who is a multi-service agency between brands and the metaverse. And I’m launching my Web3TankTops NFT collection. It’s a 63 phygital collection, each piece of this collection is a combination of a physical upcycling tank top and a digital wearable. We are building the community. It's pretty exciting.

People/Brands/Companies/Organizations you have worked with:

Moleskine, Moderne Art Fair, Dior Beauty, Saint Laurent, Comme des Garçons, MCA - Exhibition: Virgil Abloh: “Figures of Speech”, Interview Magazine, Lil Miquela, Burberry

The work you are the most proud of:

The one I’m doing right now, the Web3TankTops

THE Qu & A

What are 3 relevant problems that you wish to solve through your work?

I’m very concerned about global warming, though in my work I explain to the brand how to be more conscious and sustainable. By using the blockchain technology for helping with the traceability to stop buying garments produced under unfair and exploitative conditions, and improve our garments too, how to upcycle or produce with deadstock, or not produce at all through the digital.

What are 3 values that you wish to mediate through your work?

Be ethical / love / community

Care / repair / rewear

Be conscious

GENESIS, Gateway

Why do you create?

I have to

How do you create?

Self introspection

What do you live for?


How do you live?


The Conversation

Short reflection by Vanille Verloës on the importance of working together with Creatives.

Same value.

Our energy is electric together.

Better to have multiples brains, hands and different cultures push forward.

This interview contributes to a new media format, where Creatives are in full control of their narratives. By exploring alternatives to narrative journalism, GAHSP starts unconventional conversations, emphasizing values and problems that shape our lives collectively.

Written and Edited by Julia Horvath

Image Courtesy of Vanille Verloës


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