Arturo Obegero, Paris-based Spanish designer and a rising starlet of French couture, can be trusted to formulate the questions that the small fashion brands tremble over. As wisely put by Vincent Bastien: “Luxury and fashion represent two worlds – both economically important, but still very different – and they overlap only marginally,” The main difference between fashion and luxury is that one is committed to pushing products in cycles, while the other one to creating products that last. Judging by Bastien’s words, the idea of ‘luxury fashion’ becomes nonsense, but it does make us think, is this the time we start treating fashion the same way we do luxury?